משמע אנחנו מעוניינים שגוגל (ושאר מנועי החיפוש) יוכל לסרוק את האתר בקלות ובאופן מלא.
הכי נוח לחשוב על התהליך הזה כעל כתיבה של מאמר לעיתון: לכל מאמר יש כותרת ראשית, תקציר וגוף המאמר. אותו מבנה בדיוק תקף גם בעמודים באתר-אינטרנט.
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